Neuromarketing: To understand what consumer thinks, interviews and focus groups are used. Ad companies try to fit their ad to who they are aiming it at. They will interview that age group to find out. This helps the ad companies give the consumers what they want. Example: a car commercial for the kia soul, they have rap music to persuade teenagers that this car is cool.
Emotional Branding: Basically it is how it sounds, looks at emotion of the consumer and how they feel about it. Like companies tend to choose certain colors or distinct looks to persuade a answer to buy it.
Branding/ creating culture around it: Here you create an identity this is where a catchy slogan needs to be put into mind of the consumers. For example, state farm commercials have a gingle, "like a good neighbor state farm is there"
Narrowcasting: There are different ways to get to different typed of people, one person may like the statefarm commercials but another may think its annoying. Different commercials are customized for different people. For example i have see two different birth control commercials but for the same pill. One has singing in it the other doesnt.
Rhetorical Marketing:This is where bringing the consumer in must happen, must convince and make sure their product or whatever they are advertising seems reliable. Also of medicine commercials relate to this. They have to bring the consumer in but also must tell them the risks of the medicine, still trying to make their medicine seem the best and most reliable to take.
Under the radar marketing: It is like it sounds, it is radar under the market not really used regularly but somtimes is.
Across media marketing: This is to advertise and market everywhere it is made for all types of adversiting. Could appear in more than one place and different types of ads. For example commericals for makeup are always on tv but i also always see them in magazines as well, and most of them are the same product.
Product Placement across media: Almost like across media marketing it offers mroe appeal to the product. They are well placed sometimes for certain reasons.Alot of this is done in movies. Many ads take place in movies. For example, some actor or actress can be drinking a soda or a beverage of their choice while also carrying their favorite stores bag. Therefore adversiting that soda and that store.
